How can QR codes help reduce call volume at our customer service center?

QR codes placed on bills, notices, and at service locations can direct customers to self-service portals, FAQs, and troubleshooting guides, empowering them to resolve common issues independently and reducing the need for phone calls.

What kind of analytics can I track with dynamic QR codes?

Traac's platform provides detailed analytics on scan locations, times, device types, and even user behavior within the linked content. This data helps you understand customer engagement and optimize your campaigns.

How can I use QR codes to promote energy or water conservation programs?

Create QR codes that link to informative content, videos, or interactive calculators demonstrating the benefits of conservation. Track scans to measure the reach and effectiveness of your programs.

Are dynamic QR codes secure?

Yes, Traac uses industry-leading security measures to protect your data and ensure the integrity of your QR codes. You can also add password protection to sensitive information.

Can I update the content linked to a QR code after it's been printed?

Absolutely! That's the power of dynamic QR codes. You can change the destination URL or update the content without having to reprint the QR code, ensuring your information is always current.

How can QR codes improve communication during emergencies?

QR codes can link to real-time updates on outages, boil water advisories, or other critical situations. This ensures that residents have access to the latest information quickly and easily.

Utility QR Codes: Boost Customer Engagement & Retargeting

How to Create Municipal Utilities QR Codes Codes

Create a traac Account

Generate a Dynamic QR Code

Create a dynamic QR code and link it to a relevant landing page or resource.

Deploy Your QR Code

Place the QR code on bills, notices, and other customer touchpoints.

Track and Analyze Results

Monitor scan data and optimize your campaigns for maximum impact.

The 'Unconventional Guide': Focus on creative/guerrilla marketing uses for this industry that competitors aren't talking about.

Municipal Utilities Customer Service Centers face a unique set of challenges. Long wait times, confusing billing information, and limited channels for proactive communication are common pain points. While many utilities are adopting basic QR codes for online bill payments, a huge opportunity is being missed: turning every customer interaction into a retargeting and engagement goldmine.

Harnessing the Power of Retargeting Through QR Codes

Imagine this: A resident scans a QR code on their water bill to understand a sudden spike in usage. Instead of just seeing a static explanation, they enter a targeted funnel.

Unconventional Tactic #1: The 'Usage Spike' Retargeting Loop

Problem: Customers are confused and frustrated by unexpected spikes in their utility bills.

Conventional Solution: A generic FAQ on the website or a phone call to customer service.

Traac's Unconventional Solution:

Dynamic QR Code on Bill: Link to a landing page explaining potential causes (leaks, irrigation, guests).
Interactive Diagnostic Tool: Embed a short quiz (

Unconventional QR Code Strategies for Municipal Utilities: Beyond Bill Payments

Popular Municipal Utilities QR Codes Use Cases

Built specifically for Municipal Utilities QR Codes

The Professional Choice