Cashless Tipping
Fewer travelers carry cash. If you don't have a scan-to-tip option (Venmo, PayPal, CashApp), you are losing money on every tour. Print a code on a lanyard or sign to make tipping effortless.
Dominate TripAdvisor
At the end of the tour, ask guests to scan a code that takes them *directly* to the "Write a Review" form. Removing the search step can double your review volume.